What is Zara s strategy

Zara is the flagship brand of the spanish fashion retail giant, inditex, (industrias de deseno texti s.Another major reason is the focus of zara's designers on what customers prefer and demand rather that following the regular fashion.Among the 3 line of business of zara, women segment is a star on the bcg matrix.Zara's marketing strategy is one of the most successful marketing strategies of all time.Zara is one of the stores that give marketers valuable lessons on how to keep customers returning.The alignment of zara's business strategy and operations.

Diversifying our business by entering new vertical markets and leveraging internal resources is an overarching strategy of zara.It is the inditex group's flagship brand, with more than 8 brands and subsidiary companies.Manufacturing so as to increase the speed and flexibility of responses to market shifts (zara 3).The main activities, that escalate the speed of manufacturing and the supply chain, is the time taken to deliver zara's clothing from the manufacturing site (hansen, 2012) corporate strategies of zara.Zara is the only brand that drives a lot of revenue to inditex out ofThe business strategy of zara focuses on gaining competitive advantage over its rivals through integration of is production, manufacturing, logistics and customer handling staff that is its store managers.

Zara's secret for fast fashion.The quick response strategy is a set of policies and practices targeted at improving coordination between retailing and.